Marketing and business operations Essay Example | Topics and Well Written Essays - 500 words

Marketing and business operations - Essay Example It will offer the best prepared coffee on train as passengers enjoy while they await arrival to their various destinations. We will be of great help to our customers by providing them with a relief after a great day of work through great ambience, friendly to use services, convenient locations and providing constant high quality of coffee. Costa cafà © will invest back their profits to maximize customer satisfaction and also providing steady returns to share holders. The Costa cafà © will operate in almost all the trains leaving and coming into town. They will be placed in a reachable distance from where passengers are sited on the train. The project has the sum of $140,000 as a start up funds. It will be designed to attract visually the customers and designed for efficient, fast and smooth operations. There will be employee training to ensure that there are good services techniques to the customers. The project has long term strategies to ensure that they build a solid base and maintain customer loyalty. The Coffee machines will be place at the rare end of each compartment in the train where there is plenty of space. The machine will be designed to fit and occupy a smaller portion of the train. Engineers will be hired to draw up the structure and find the necessary equipment to have the machine operational. There will be on train managers for the cafà ©; they will be responsible for quality in the train. They will also provide assistance to the customers where need be. After some rounds of the train on the way there will be workers who will be responsible for the maintenance of these machines, it will be done on a regular basis. According to (Ahire, 1997), quality and management has developed into an established definition and conceptual foundation. The same way Costa Cafà © is aiming at improving the quality of services rendered to the clients. Increasingly, most of the organizations are recognizing the need for quality