How to Use Focus Groups in Marketing Research

Step by step instructions to Use Focus Groups in Marketing Research Center gatherings are a type of subjective examination that is generally utilized in item showcasing and advertising research, however it is a mainstream technique inside human science too. During a center gathering, a gathering of people typically 6-12 individuals is united in a space to take part in a guided conversation of a theme. Lets state youre starting an examination venture on the notoriety of Apple items. Maybe you need to direct inside and out meetings with Apple shoppers, however before doing that, you need to discover what sorts of inquiries and themes will work in a meeting, and furthermore check whether purchasers may raise points that you wouldnt think to remember for your rundown of inquiries. A center gathering would be an extraordinary alternative for you to talk coolly with Apple buyers about what they like and dont like about the companys items, and how they utilize the items in their lives. The members of a spotlight bunch are chosen dependent on their pertinence and relationship to the subject under examination. They are not commonly picked through thorough, likelihood testing techniques, which implies that they don't factually speak to any significant populace. Or maybe, members are picked through verbal, promoting, orâ snowball inspecting, contingent upon the kind of individual and qualities the scientist is hoping to incorporate. Preferences of Focus Groups There are numerous preferences of a center gathering: As a socially situated exploration strategy, it catches genuine information in a social setting.It is flexible.It has high face legitimacy, implying that it estimates what it is proposed to measure.It creates fast results.It costs little to conduct.Group elements regularly bring out parts of the theme or uncover data about the subject that might not have been foreseen by the analyst or risen up out of individual meetings. Drawbacks of Focus Groups On the drawback: The analyst has less command over the meeting than the person does in individual interviews.Data can here and there be hard to analyze.Moderators require certain skills.Differences between gatherings can be troublesome.Groups can frequently be hard to pull together.The conversation must be led in a favorable domain. Fundamental Steps In Conducting a Focus Group Some fundamental advances ought to be included when directing a center gathering, from planning to information examination. Planning For the Focus Group: Distinguish the fundamental goal of the concentrate group.Carefully build up your center gathering questions. Your center gathering should commonly last 1 to 1/2â hours, which is typically sufficient opportunity to cover 5 or 6 questions.Call likely members to welcome them to the gathering. Center gatherings for the most part comprise of six to 12 members who have some comparative trademark (e.g., age gathering, status in a program, and so on.). Select members who are probably going to take part in conversations and who don’t all know each other.Send a subsequent greeting with a proposed plan, inquiries up for conversation, and time/area details.Three days before the center gathering, call every member to help them to remember the gathering. Arranging the Session: Timetable a period that is advantageous for the vast majority. Plan the center gathering to take somewhere in the range of 1 and 1/2 hours. Noon or dinnertime is typically a decent an ideal opportunity for individuals, and on the off chance that you serve food, they are bound to attend.Find a decent setting, for example, a gathering room, with great wind stream and lighting. Arrange the room with the goal that all individuals can see one another. Give informal IDs just as rewards. In the event that your center gathering is at lunch or dinnertime, make certain to give food as well.Set some guidelines for the members that help encourage support and keep the meeting moving along fittingly. For instance 1. Remain concentrated regarding the matter/question, 2. Prop the energy of the discussion up, and 3. Get conclusion on each question.Make a plan for the center gathering. Think about the accompanying: Welcome, audit of plan, survey of the objective of the gathering, audit of standard pro cedures, presentations, questions and replies, and wrap up.Don’t depend on your memory for data shared at the center gathering. Plan to record the meeting with either a sound or video recorder. In the event that this isn’t conceivable, include a co-facilitator who takes great notes. Encouraging the Session: Present yourself and your co-facilitator, in the event that you have one.Explain your need and explanation behind account the center gathering discussion.Carry out the agenda.Carefully word each question to the gathering. Prior to a gathering conversation, permit everybody a couple of moments to deliberately record their reactions or answers. At that point, encourage conversation around the responses to each address, one at a time.After the conversation of each question, reflect back to the gathering an outline of what you simply heard. In the event that you have a note-taker/co-facilitator, the individual in question may do this.Ensure even investment among the gathering. In the event that a couple of individuals are ruling the discussion, at that point approach others. Likewise, consider a round-table methodology wherein you go one way around the table, offering every individual an opportunity to response the question.Close the meeting by expressing gratitude toward the members and revealing to them that they will get a duplicate of the report created because of the conversation. Following the Session: Check that the sound or video recorder worked all through the whole meeting (in the event that one was used).Make any extra notes on your composed notes that you need.Write down any perceptions you made during the meeting, for example, the idea of investment in the gathering, any astonishments of the meeting, where and when the meeting was held, and so forth. Updatedâ by Nicki Lisa Cole, Ph.D.

Counterterrorism and Information Systems Your protection versus your Research Paper - 1

Counterterrorism and Information Systems Your insurance versus your privileges - Research Paper Example The war towards fear based oppression has never been a smooth way, subsequently various moral issues must be broken. A nation is constantly torn by the problem of either shielding its residents from psychological oppression by utilization of data innovation to take care of them with expected information to assist them with battling fear mongering and the protected privileges of people to have their own privileges. It is obvious that a cool headed choice in such a case is essential as this is a moral issue and one that can cause issues whenever played with. Essential data in regards to people’s lives is typically meddled with during the time spent counterterrorism. For example, the legislature typically utilizes individual databases to separate data about specific individuals thus penetrating their sacred individual rights. Confronted with an extreme choice on breaking its established command to shield its residents from psychological oppressors and ensuring their privileges, some way or another requires a legitimate choice on whether counterterrorism utilization of data innovation is moral There as a rule such huge numbers of ways which the administration can battle fear mongering without meddling with the individual privileges of their people. This can include sending spies to fear monger zones, of which it has not been fruitful as they in the end get found and tough discipline directed to them. Another option in contrast to the legislature battling psychological warfare will be through battling along with different nations to guarantee that the pioneers and the offenders financing them are kept. In handy sense, these has been one unimaginable illicit relationship since a large portion of the fear monger bunches typically live secluded from everything and have sees all over when troopers come to assault them. Another elective that can be utilized to battle fear mongering might be through thorough checks and racial profiling of people from nations inclined to harbor psychological militant,

How to Design and Execute a Backlinking Strategy that Works

How to Design and Execute a Backlinking Strategy that Works SEO professionals have many strategies available to them to increase the visibility of their websites/pages in search, including content and inbound marketing, proper use of meta data, and backlinking strategy. The latter is one of the more prevalent methods of building search engine visibility, but it is often misunderstood and/or misapplied. Backlinking is key to white hat, gray hat, and black hat strategies, and indeed, speaks to the heart of how search engines index and evaluate websites.No matter what set of strategies an SEO professional eventually settles on, nor whether they are handling SEO in-house or outsourcing it, it is important to understand what backlinking is and how can it affect SERP and other measures of SEO success. © Shutterstock.com | Rawpixel.comIn this article, we will cover 1) what backlinking is and how it affects SEO; 2) inorganic vs. organic backlinking; 3) designing a backlinking strategy that works; and 4) notes on executing your backlinking strategy.WHAT IS BACKLINKING AND HOW DOES IT AFFECT SEO?Backlinking is the process of obtaining links to one’s website in order to improve overall search visibility. Moz, a leading software firm identifies three types of backlinks:Natural Links: Others give these links to websites without any action taken by the website’s owners. For example, a newspaper reports on a corporation and includes a link in on their website to the corporation’s website.Outreach Links: Outreach links are those that SEO practitioners try to obtain through direct action. These are the basis of many backlinking strategies.Self-Created Links: These are links that SEO practitioners can place on third-party websites for SEO purposes.Fundamentally, search engines use prog rams called spiders or crawlers, which travel from link to link online, indexing and evaluating what they find. Using proprietary ranking algorithms, these programs assess the popularity and relevance of websites and webpages on a continuous basis.Early on in search history, crawler algorithms assumed that the more linking to a particular website, the more popular that website must be. This led to SEO practitioners employing a variety of tactics to garner a large number of links to their webpage. In many cases, these links were low quality â€" stemming from irrelevant sites. In some cases, SEO practitioners created new websites designed for no other purpose than to provide links to the websites the SEO practitioners were trying to promote.The major search engines grew wise to this and incorporated an emphasis on the quality of links, as well as natural links (see below). Today the exact degree to which the quality and quantity of backlinks affects SERP is unknown. However, search en gines have publicly stated that backlinks do matter quite a bit.When assessing backlink quality, search engines consider:RelevanceThis refers to how often the site itself earns (or SEO practitioners obtain for it) new backlinks, as well as the variety and quality of the sites from which the backlinks stem. More value is assigned to the rate of natural backlinks obtained than outreach or self-created backlinks.Trust rankOne aspect of search engine algorithms is the capacity to “trust” certain domains with histories of not harboring spam. How a website domain ranks as far as a search engine’s trust system is an important part of link quality assessment.Anchor textAnchor text refers to text that a URL displays other than its web address. These internal links can heighten the visibility of particular webpages and even websites.Link neighborhoodSearch engines assess not just the domains linking to a site but where those domains themselves link to. In this way, they can better asses s the quality of the backlink, and in turn make a determination about the quality of the site.Local/topic-specific link popularityAlong with link neighborhood, crawlers assess how popular a link is within its “neighborhood” of links related by topic, and by common location. SEO practitioners can optimize branded keywords in links and push sharable link-enriched content to increase their popularity.Overall link popularityFundamentally, websites that are more popular are always going to enjoy more natural links than those that do not. Once search engines weed out spam links and unnatural links, they do assess the quantity of backlinks a website has.Social distributionCrawlers also assess the distribution of links shared on social networks. These links are not treated the same as backlinks for ranking purposes by the major search engines, as it is simply too easy to generate them. However, search engines do pay attention to how widely branded keywords, content and links are shared on these networks.INORGANIC VS. ORGANIC BACKLINKINGAll backlinks a firm tries to obtain should be diverse, authoritative, and relevant. Firms and websites may develop organic backlinks through the course of natural operations, such as publishing content or PR activities. These are known as organic backlinks (what Moz refers to as natural backlinks).Firms may also obtain backlinks from link exchanges and purchases, from a variety of sites that are not necessarily a fit for your content/website. These are known as inorganic backlinks. These can be either outreach or self-created links. These typically have less value than organic backlinks in search assessments of website popularity and relevance.Search engines occasionally modify their algorithms to penalize those websites with high numbers of inorganic backlinks. For example, in 2011, Google released Google Panda â€" an update to its search algorithm designed specifically to diminish the search visibility of low-content, low-quality websites. Many sites designed solely for SEO purposes, such as link directories, suffered a steep decline in their search rankings. Others that used a number of black hat strategies, such as duplicate content, saw similar declines.Obtaining organic backlinks takes time, but the results of this strategy are sustainable over time. Websites with large quantities of organic backlinks are largely immunized from updates like Panda.DESIGNING A BACKLINKING STRATEGY THAT WORKSThe basis of a good backlinking strategy is a good content marketing strategy. SEO practitioners should strive to produce content that others share and distribute, as well as to which they create backlinks. This white hat strategy, known as content marketing, is the best way to create backlinks over time. A highly effective subset of content marketing â€" inbound marketing â€" involves the development of content that drives traffic back to the website through backlinks. While inbound marketing is used more directly for increasing traffic than increasing a website’s position in search engine results, search engines do also evaluate overall traffic in website SEO assessments. Moreover, increased traffic can increase the likelihood of a website obtaining natural backlinks from users.To design and execute a strong content marketing strategy, SEO practitioners should involve marketers and copywriters to create a steady stream of compelling and current content aligned with both the firm’s brand standards and SEO goals. These content developer should create a content roadmap, a document that outlines what, when, and how content is to be created. Content should be developed that can generate enough interest to elicit organic backlinks, as well as that incorporates backlinks in the content itself. The marketers and SEO practitioners should consider both the channel’s marketing ROI and SEO ROI, and schedule content distribution to not only achieve marketing goals but also SEO trends as well.Public re lations (PR) can greatly enhance SEO efforts. PR involves increasing the public profile of a firm in both offline and online media channels. PR professionals are looking to get the firm’s product mentioned in The New York Times and other major news outlets, industry publications, major blogs, and everywhere else that is feasible. SEO practitioners should incorporate their organization’s PR departments into SEO efforts, because PR practitioners can become a great source of outreach and self-created backlinks. Their efforts can also increase the likelihood of the organization obtaining organic backlinks Great sources of PR-related backlinks include:Help A Reporter Out (HARO)This free service connects reporters in need of quick expert commentary with agency and in-house PR professionals. PR professionals can work to ensure that the reporters provide a relevant backlink to their organization’s website.Press release syndicationMany press release syndication services, such as PRWeb or PRNewswire, can provide a great source of backlinks (and, of course, PR). Syndication allows the press release to live on a number of websites, providing backlinks from a variety of different domains, without the content creator being penalized for duplicate content.Guest blog postsThis provides a great way to increase a brand’s exposure and build credibility, as well as generate a solid backlink. The higher the visibility of the blog, the better the quality of the backlink.Co-sponsored/branded events/initiativesMicrosites used to promote co-sponsored events and/or initiatives can provide a strong source of backlinks. While these sites themselves may not have the time to develop high search rank on their own, if they are on subdomains of well-established domain names, they (and by extension backlinks stemming from them) may be assessed highly in terms of quality.Social network profilesMany social network profiles proffer nofollow links only, to prevent their abuse for SEO uses. Dofollow backlinks can be obtained from the social media profiles of YouTube, HubPages, WordPress, Blogger, Tumblr, Reddit, and LinkedIn.Online review sitesProduct/service testimonials on third-party consumer reporting sites can provide a good source of quality backlinks (and good PR, assuming a well-reviewed product/service).Link DirectoriesOnce the go-to source for backlinks, link directories â€" webpages that aggregate and categorize links for SEO purposes, no longer hold the same SEO boost they once did. These sources of unnatural links however can help only if those are televant link directories.TestimonialsSEO practitioners can send product reviews to firms for use on their websites and include a backlink. Many firms will add the testimonial, complete with backlink, just to show off consumer appreciation of their product.Website feedback sitesWebsites that provide feedback on the design or layout of other websites can be a good, easy source of dofollow links.InfographicsInfog raphics are a very popular source of content, often making up the entirety of blog posts. Consider tapping marketing/research/PR to create infographics on current topics, post them, share them, or offer them to third-parties. Make sure to embed a backlink.These are just some of the ways to incorporate backlinking strategies into a solid content marketing plan. Once a firm has planned and begun to execute its content strategy, they must regularly assess the impact of published and distributed content on overall SEO (using an analytics program like Web Analytics), and course-correct if/where necessary. Just as channels and content were determined by looking at both marketing and SEO goals, adjustments should be made with marketing goals in mind as well.Depending on one’s SEO goals, practitioners may need to improve website visibility quickly. Black hat and gray hat approaches may ramp up a website’s search engine rankings relatively quickly. Many of these techniques incorporate so me aspects of backlinking. For example, SEO practitioners can create what are known as link pyramids â€" which are websites solely designed to provide backlinks to other sites. Hidden links â€" backlinks that are invisible to humans, can be placed on link pyramids, and doorway pages â€" pages solely designed to redirect visitors to other pages, as well as in widgets. For practitioners with a sizable budget, buying competitor websites to either delete them or provide a source of backlinks, may be an option. Nevertheless, practitioners may suffer significant decreases in ranking, and even be delisted, for excessive use of these techniques.NOTES ON EXECUTING YOUR BACKLINKING STRATEGYWhether one chooses white hat, gray hat, or black hat SEO strategies, SEO practitioners should consider a few fundamental things when designing and executing a backlinking strategy.Properly oversee SEO vendorsWhen obtaining the services of a third-party firm to design and execute SEO strategies, a firm shou ld have a clear idea of how the firm will execute the plan. The firm, not the vendor will suffer any punitive measures proffered by search engines (not to mention potentially be liable for damages, should the firm implement illegal black hat tactics). Understand that firms guaranteeing high organic rankings are likely either overselling themselves or do not understand SEO.Consistently add backlinks over timeSudden spikes in backlinks signal to search engines that a website’s owners purchased backlinks. This may lead to the purchasing organization’s website being penalized.Optimize anchor tags with keyword rich contentThese internal links can have a significant SEO impact on internal webpages. However, don’t overdo this. Doing though, even inadvertently, will be read by most search engines as black hat SEO, and may net penalties.Obtain backlinks from a variety of relevant sourcesIf all backlinks stem from one or two sources, search engines assume that the website in question is not relevant.Don’t forget socialMany SEO practitioners only think of backlinking strategies as relates to the major search engines. Social networks have their own search engines, some of them quite robust. YouTube’s search engine, for example, is more heavily searched than Yahoo. Backlinking on social networks that offer no follow links should be assessed in terms of potential for growing and increasing traffic both to branded social channels and to the corporate website, which itself is assessed by search engines for SEO purposes. Backlinks should also be added wherever possible on socially sharable content.There’s more to SEOBacklinking is just one of many strategies, and should be used just as judiciously as the others.

Advantages and Disadvantages of Hstorical Cost Accounting

Advantages and Disadvantages of Hstorical Cost Accounting Advantages and disadvantages of historical cost accounting, alternatives to historical cost accounting 2.1 Introduction Accounting concepts and conventions as used in accountancy are the rules and guidelines by which the accountant lives. The historical cost accounting convention is an accounting technique that values an asset for balance sheet purposes at the price paid for the asset at the time of its acquisition. The historical cost accounting is the situation in which accountants record revenue, expenditure and asset acquisition and disposal at historical cost: that is, the actual amounts of money, or money s worth, received or paid to complete the transaction.†¦show more content†¦How is historical accounting better than alternatives? Quite clearly the several limitations and flaws of the traditional historical costs method have been highlighted and picked upon from time to time. Still historical costs are the standard form of accounting due to its unique features and conventions that make it better than most available alternatives. One of the main resources why historic accounting even though flawed forms the basis of our traditional accounting model is because accountants are reluctant to price the assets at current market value. Over the years number of cases relating to accounting malpractice and creative accounting have been exposed that have made accounting bodies reluctant from using current values which directly effect the share prices. Accountants have to guard the integrity of their data against internal modifications. The use of current cost or exit price opens the door to manipulation of these numbers. The alternative measures for measuring and reporting assets provide management with considerable discretion and opportunities to influence the value of assets reported. Critics admit that the possibility of manipulation exits, but the profession can formulate rules on how current values are to be ascertained. Under historical cost accounting there is no room for manipulation and the data

What the In-Crowd Wont Tell You About Macbeth Essay Topics

What the In-Crowd Won't Tell You About Macbeth Essay Topics Believe it or not writing the essay is really the simplest aspect of the practice. Writing services can either supply you with great advice in writing a specific essay that may appear mind-boggling, or else they can lead you through the procedure of writing it all on your own. The moment the writer is appointed, they begin working on your essay in line with the requirements you have specified in your purchase. For essay writing ideas and controversial topics, students may use a number of the ones in the subsequent list. Lady Macbeth s identity in the beginning indicates that she's a person who is loving. Even ambition for power may be great thing. There's even a theory a man such as him did not exist in any respect. The tragic hero recognizes her or his flaw, however there's nothing that could be done in order to avert tragedy. Getting the Best Macbeth Essay Topics Essay on Macbeth characters are rather popular with students. Shakespeare's Macbeth is stuffed with engaging designs, which means that your long-term future thesis impression is decided by the main you elect for. Thus, start looking for Macbeth essay examples and think of the potential topics which you can pick. Now, you've got to go for Macbeth essay examples as these provides you with a practical hint of what it is you are predicted to write about. Macbeth states he has not thought about them in any way. Below, Macbeth is now going nuts. Macbeth is among the most famed tragedies by Shakespeare. Macbeth is regarded as a tragic hero. You are able to receive all sorts of quality Macbeth essay examples from our site. Macbeth becomes much more outraged and yell at everyone while in the region and he starts to scream. On the flip side, Lady Macbeth has a more passionate means of examining the advantages and disadvantages of killing Duncan. Macbeth becomes increasingly more furious and he starts to yell and shout at eve ryone inside the place. Due to their predictions, Macbeth murders many folks. Macbeth knows that Duncan is a sort king and excellent man. Macbeth still appears to feel that the future holds peace because of his reign. Fate, on the flip side, is fixed. Observing the conventions of tragedy, a lot of the characters become corrupted somehow, and, by the close of the play, each one of the corrupt characters have to be eliminated so that Denmark can once more be set right. Using Macbeth Essay Topics An argumentative essay is a sort of essay that presents arguments about either side of a problem. Whenever you have the task to write Macbeth essays for the very first time, there isn't any doubt that you won't know where to begin and the way to begin. In any case, your conclusion needs to be somewhat precise and laconic. A great conclusion can summarize the principal points of the essay in a couple of sentences. As soon as you finish your essay you are a lot more familiar about yo ur essay and its the ideal time to go for a last title. The debut of your essay is likely to include your thesis statement. Least a single topic on your own, however, you give it was. If you'd like, we can also suggest a couple of essay topics you might think about working on. Of course, when you have very little writing experience you've got to find essay examples on Shakespeare's Macbeth to make certain you learn essay writing ABC. On the flip side, if you opt to purchase this essay from us, we could supply you an excellent writer and an even greater essay. It is crucial to realize that this is an essay that is more than merely a literary bit of writing. Unlike in different essays, writing narrative essays enable the writer to use a very first person point of view as it is based on personal experiences. The Macbeth Essay Topics Chronicles Authoring an essay on Shakespeare may perhaps be uncomfortable, for the large part given that it is going to involve important attention, notwithstanding the complicated terms of his takes on. When you're through with the brief description, then it's time for suitable analysis and interpretation of the things you merely read. These topics are able to help you concentrate on the topic of conscience and its role fo r unique characters. Utilize plot info and other elements of the play to support this thesis. The important point to remember about business essays is they need to present content that's pertinent to the total subject, and your arguments are supported by underlying facts, references and examples. You shouldn't utilize somebody else's thesis, but writers developing an interpretation often touch upon a wide range of ideas they do not explore in much depth. Meticulous research is necessary to find the facts right. Secondly, globalization gives opportunities to lower labor expenses and production expenses.

Ethics on Walt Disney Free Essays

According to an article from The New York Times, on May 9, 2012 The Walt Disney Company’s profits had grown up to 21% at Disney’s Cable TV gains and a surge in Resorts Business. Thanks to climbing ad sales and subscription fees at ESPN, another cable channel like ABCfamily has also helped the Walt Disney Company. Its quarterly profit 21% To $1. We will write a custom essay sample on Ethics on Walt Disney or any similar topic only for you Order Now 14 billion dollars. The article started off by stating that Disney’s financial reported a Growth on retail sales report. In addition an operating income at Walt Disney Company Park and Resorts Surged 53% to $222 million dollars. A reason for this division growth was that they had high spenders. Which meant they wasted money on Disney’s products and not only that but there attendance increased on almost all there resorts worldwide. Just like in Tokyo an increase in spending up to 5%. This is ethical, because it shows that the resorts must be doing well that means people are going and spending their money even with this recession. Besides this there is an issue that Disney’s studios faced after filming the movie John Carter but they had a solution. After they had lost money from that movie they also had losses from media networks. Because As the result that they were working on their interactive media. Aside from their losses, Disney reported earnings per share of 58 cents for the quarter. Up to 18% from 49 cents a year earlier. Not only had that but Analyst expected Earnings per share of 56 cents. In the other hand there was revenue 6% to $9. 6 billion. This shows that it was am improvement for Walt Disney they do there accountings in an Ethical manner. Another good ethics of Walt Disney is there television portfolio, since they have a variety of studios. They manage different channels like sports and family channels that helps them set apart from there competition. ESPN is by the largest contributor to Disney’s overall probability. â€Å"Quite well positioned to remain the pre-eminent sports brand,† said Disney Chairman Robert I. Iger. This statement shows that ESPN is doing a good job as it should and shows that not only that. But ESPN is still growing with their subscribers and fees. Lastly in the article, it states that since the release of the movie Marvel Inc. The movie has recorded the biggest opening. â€Å"It’s a great illustration of why we like Marvel Inc. o much. † Said Mr. Iger. In my opinion I think the Walt Disney Company is very successful. They have been around the business for quite a while. Not only that but they made products and films that are worth value. Great film from back in the days and still going on now. The Walt Disney Company hires employees and trains them to their best abili ty which not many companies do. They require safety and have their business standards set well. Just how their profits have increased. That’s shows their doing a well ethical job. They may not be perfect but they sure have accounting set well in their business. Because the fact that if they didn’t Walt Disney would be as well-known. Their resorts wouldn’t be considered one of the happiest places on earth. This Article states the ethical manner that Walt Disney has done yet they had issues but still they overcome them just like how ethical companies should. The Walt Disney Company hasn’t been affected in a huge drastic way that other companies have been affected. But yet I think that is example that an ethical company leads and that is Walt Disney. REFERENCE http://query. nytimes. com/gst/fullpage. html? res=9C01EFD9133AF93AA35756C0A9649D8B63ref=brooksbarnes How to cite Ethics on Walt Disney, Papers

What Challenges Do You Think the Company Faced in Changing Theculture Essay Example

What Challenges Do You Think the Company Faced in Changing Theculture? Paper What challenges do you think the company faced in changing theculture? Every organization has a culture which is a set of beliefs, values andstandard that set the quality for how employees are to act, how work is to bedone, and what image to represent to the world. The Ritz-Carlton has a strong culture whereas others are less welldefined. Ritz-Carlton motto â€Å"We are Ladies and Gentlemen serving Ladiesand Gentlemen. According to Simon Cooper, the President and Chief  Operating Officer of Ritz-Carlton Hotel Company, LLC, they chose the mottobecause they don’t want their employees to think of themselves as a servile;their employees might not have the wealth, knowledge or education of their  guest but they do have the same values. Cooper added culture keeps thecompany functioning at high levels, while keeping it profitable and enabling itto win awards; Ritz-Carlton culture is about the relentless and unremittingdesire to deliver world class service. However, Ritz-Carlton may be faced asubstantial challenges if the culture has change. Here are some of thechallenges: Research When corporate culture no longer supports the business strategy, change isneeded. Ritz-Carlton may needs to do a lot of research to find out why exactlyculture change is necessary for them. Besides of that, they also need to avoidthe negative effect which may affect employees’ job performance. Employment Employees might affected by the change of the culture. For instance, their  employees might not be work efficiently and may have a negative attitude. We will write a custom essay sample on What Challenges Do You Think the Company Faced in Changing Theculture? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What Challenges Do You Think the Company Faced in Changing Theculture? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What Challenges Do You Think the Company Faced in Changing Theculture? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Furthermore, employees afraid that they might have to do things that theyhave never done before or even lose the jobs because of the culture changewhich is the most powerful restraining force. Ritz-Carlton does not ‘hire’employees; they ‘select’ new members for the Ritz-Carlton team. Ritz-Carltonselects candidates by looking at their attitudes and values, instead of skillsand experience. If candidates have years of experience but do not fit in withthe strong service culture, they are simply not selected. Organizational Performance Organizational performance mainly affected by its culture, so there isnecessary to change when the culture is no longer support the businessstrategy. Before doing so, Ritz-Carlton should analyse, identify and developthe organisations capacity for changing the culture to prevent the possibility of  image spoiled. [pic][pic][pic] [pic][pic][pic][pic][pic][pic][pic][pic][pic] Period of Time Changing of organisational culture is an on-going and never ending processwhich may take years of time to implement and feel the full benefits. Therefore, changing the culture may be tedious for Ritz-Carlton. What is the Ritz-Carlton doing to maintain this new culture? Company culture plays an important role in maintaining a cultivatingenvironment for employees which in turn helps company to be at lead in their  businesses. As a company grow, its cultural values are refined andstrengthened. Every organization has its own unique culture or value set. Theculture of the organization is typically created unconsciously, based on thevalues of the top management or the founders of an organization. According to Cooper, a great employee culture comes from their ladiesand gentlemen as they call their employees, being fully engaged in Ritz-Carlton business. One of the things they try to do is to marry-up their guestengagement and employee engagement which mean they searching for andfinding the evidence that a great employee results in a great guestexperience. To maintain this new culture, Ritz-Carlton has empowered their  employees. There are a few of strategies that Ritz-Carlton used to maintainthis new culture: Living the Service Values Every manager and front line employee will carries a trifold pocket card thatbears the title ‘Gold Standards’ but is referred to as the ‘Credo Card’. The‘Credo Card’ stated of 12 service value guidelines which intended to helpthem in create the mystique to attract luxury travellers. The Ritz-Carlton is notalone in create the rules and guidelines to keep employees focused oncompany values, however the Ritz-Carlton does stand apart in how itreinforces the values with every employees, every day. Define and Refine This principle is emphasizes the importance of defining the experience youwant customer to have with your employees and explores how to refine theexperience based on what is relevant to your customers. Each day every Ritz-Carlton around the world, employees from each department will gather tohave 15 minutes of meeting known as ‘line-up’. This daily line-up is to reviewthe guest experience, resolve issues, and discuss the way to improve theservice. Rewards Ritz-Carlton motivating and rewarding their employees, who have exceededtheir expectations, surpassed the highest goal with The Ritz-Carlton IncentiveAwards. Furthermore, managers give out the Gold Standard Coupons tothose employees who are ‘caught’ meeting the hotel standards for quality. These coupons can be exchanged for weekend accommodations at the hotel [pic][pic][pic][pic] [pic][pic] or merchandise in the hotel’s gift shop. Every quarter, a Five-Star EmployeeAward is granted; with the winner receiving a five-night stay for two at a Ritz-Carlton anywhere in the world, along with round-trip tickets for two andUS$500 allowance. Empowered through Trust The Ritz-Carlton trusts their employees and provides them a better workplaceso that they come to work with a smiley face and provide excellent customer  service. Deliver WOW Stories have the power which motivate, influence and reinforce the company’svision, culture and values. In the line-up, someone will read the ‘WOW’ storiesof the day. The same story is shared across hotels in 21 countries, for  example a housekeeper will hear the same story as a waiter in Hong Kong. ? There is one family staying at the Ritz-Carlton of Bali, had carried aspecialized eggs and milk for their son who suffered from foodallergies. Upon arrival, they found that the eggs had broken and themilk had soured. Managers and dining staff searched the town butcould not find the appropriate items. However, the executive chef  remembered that there is a stall in Singapore which selling theproducts. So he called his mother-in-law, asked her to buy the productsand fly to Bali to deliver to them, which she willing to do. In the above case, the Bali is intended to reinforce the service values of No. 7which is â€Å"use team work to meet individual needs of our guest†. Provide Training Employees who join Ritz-Carlton will have two days of nothing but trainingabout Ritz-Carlton. Employees will have two days of orientation whichincludes meals and restaurants and training in meeting rooms, they aretreated like a guest. After that, they will receive 30 days of training from acertified trainer from the department. On day 21, new employees are asked togive the management feedback on how they can improve their trainingprogram for future training and recertification. Additionally, every employeewill get a minimum 130 hours of training every year which spans training for  their department, company culture, language and computer skills. Besides of  that, every employee will also go through annual recertification after they passwritten test, role play and interviews on culture and skill.